Brand Culture and Corporate Culture



Project Manager

Prof. Dr. Thorsten Raabe

Chair in Sales and Marketing,
Department of Business Economics and Economics Education,
Carl von Ossietzky University Oldenburg, Germany 

Main Research Areas: Brand Research, Cultural Marketing Research, Sustainable Marketing Research, Marketing Channel Research

Tel.: +49(0)441-798-4176
Fax: +49(0)441-798-4193



PD Dr. Kai-Uwe Hellmann

Senior Lecturer,
Department of Sociology,
TU Berlin, Germany 

Main Research Areas: Sociology of Economics and Consumption, Theory of Society

eMail: hellmann(Klammeraffe)
Tel.: +49(0)30-314-73308
Mobil: +49(0)160-7994558




Dipl.-Kfm. Michael Friedemann

Postgraduate at Volkswagen AutoUni (Organisational Unit: Research Projects and FuturLabs), Wolfsburg, Germany

Subject of Dissertation: Brand History and Brand Culture - Brand History as an Approach to unterstand and affect Brand Cultures in the Context of the Automotive Industry.

eMail: michael.friedemann(Klammeraffe)
Tel.: +49(0)5361-896-2118
Fax: +49(0)5361-95-30-2118


Jörg Marschall, MA

Research Fellow at the Department of Sociology, TU Berlin, Germany

Subject of Dissertation: Culture and Social Structure of Brand Communities. The Case of VW Brand Communities. 

eMail: joerg.marschall(Klammeraffe)
Tel.: +49(0)30-314-73308


Dipl.-Soz. Melanie Wenzel

Research Fellow at the Department of Sales and Marketing, Carl von Ossietzky University Oldenburg, Germany

Subject of Dissertation: Customer Integration in the Context of Automotive Brand Communities.

eMail: melanie.wenzel(Klammeraffe)
Tel.: +49(0)441-798-4782
Fax: +49(0)441-798-4193