Brand Culture and Corporate Culture
Team
Project Manager
Prof. Dr. Thorsten Raabe
Chair in Sales and Marketing,
Department of Business Economics and Economics Education,
Carl von Ossietzky University Oldenburg, Germany
Main Research Areas: Brand Research, Cultural Marketing Research, Sustainable Marketing Research, Marketing Channel Research
eMail: Thorsten.Raabe@uni-oldenburg.de
Tel.: +49(0)441-798-4176
Fax: +49(0)441-798-4193
PD Dr. Kai-Uwe Hellmann
Senior Lecturer,
Department of Sociology,
TU Berlin, Germany
Main Research Areas: Sociology of Economics and Consumption, Theory of Society
eMail: hellmannmarkeninstitut.de
Tel.: +49(0)30-314-73308
Mobil: +49(0)160-7994558
Postgraduates
Dipl.-Kfm. Michael Friedemann
Postgraduate at Volkswagen AutoUni (Organisational Unit: Research Projects and FuturLabs), Wolfsburg, Germany
Subject of Dissertation: Brand History and Brand Culture - Brand History as an Approach to unterstand and affect Brand Cultures in the Context of the Automotive Industry.
eMail: michael.friedemannvolkswagen.de
Tel.: +49(0)5361-896-2118
Fax: +49(0)5361-95-30-2118
Jörg Marschall, MA
Research Fellow at the Department of Sociology, TU Berlin, Germany
Subject of Dissertation: Culture and Social Structure of Brand Communities. The Case of VW Brand Communities.
eMail: joerg.marschalltu-berlin.de
Tel.: +49(0)30-314-73308
Dipl.-Soz. Melanie Wenzel
Research Fellow at the Department of Sales and Marketing, Carl von Ossietzky University Oldenburg, Germany
Subject of Dissertation: Customer Integration in the Context of Automotive Brand Communities.
eMail: melanie.wenzeluni-oldenburg.de
Tel.: +49(0)441-798-4782
Fax: +49(0)441-798-4193