Internal Project Activities

 

Publications

3/08: Hallay/Hellmann/Raabe (2008), Der See ruft..., in: markenartikel 3/2008.

4/09: Raabe/Wenzel (2009), Konsumorientierte Gemeinschaften aus Sicht des Marketing, in: Antoni-Komar, Irene et al.: Neue Konzepte der Ökonomik. Unternehmen zwischen Nachhaltigkeit, Kultur und Ethik, S. 287-306, Marburg: Metropolis-Verlag.

 

Events

Presentation „Der Kult ums Auto und die Konsequenzen“ and evaluation at the Volkswagen AutoUni (Wolfsburg, 02. June 2008)

Conference „Commercial Communities“ (Berlin, 30.-31. October 2008)

Community Camp (Berlin, 01.-02. November 2008)

 

Workshops

Berlin (09. January 2008)

Hannover (05. May 2008, 12. March 2009)

Wolfsburg (03. March 2008, 02. June 2008, 16. March 2009, 29. April 2009)

 

Internal Training in Methodology

Workshop Ethnography (Berlin, 09. June 2008)

Workshop about the concept and theory of culture (Wolfsburg, 14. July 2008)

Workshop "Qualitative Methods" (Berlin, 23. September 2008)

Workshop “Corporate Culture and Brand” (Oldenburg, 18./19. November 2008)

 

„Special Projects“

Lifestyles and community affinity of Golf V GTI Owners (Survey in three European Countries) - empirical research on behalf of the Department of Brand Management and Brand Strategy of Volkswagen AG 

Presentation at the Department of Brand Management and Brand Strategy of Volkswagen AG: Opportunities of Web 2.0 (27. January 2009) with Dr. Peter Schütt (IBM)